Brand Guidelines
Dr. Gerhard van Niekerk
A reference page for the visual identity of the site. Temporary — for client review during the design phase.
Clinical Editorial
The brand sits at the intersection of medical authority and refined editorial design. High whitespace, serif-style headings rendered in SF Pro Display, and a muted luxury palette of ivory, charcoal, and gold convey precision, trust, and quiet sophistication — never the aesthetic of a beauty salon.
Logo
The official logo for the practice.
Color Palette
The core tokens used across the interface.
Ivory
Page background
Beige
Surfaces, cards, inputs
Stone Grey
Secondary text, borders
Charcoal
Headings, primary text
Gold
Accent, CTAs, links
Gold Dark
Hover states
Typography
SF Pro Display is the primary typeface for both headings and body, with a generous line-height for readability.
Heading 1
Natural Facial Rejuvenation
Heading 2
Science. Art. Confidence.
Heading 3
Featured Treatments
Body
Dr. Gerhard van Niekerk offers a considered approach to medical aesthetics, combining clinical expertise with an editorial sensibility.
Caption / Label
Medical Aesthetics
Buttons
Primary and secondary action styles.
Merchandise
Branded items for the clinic and patient care packages.
Branded Scrubs
Charcoal scrubs with logo on chest and back.
Tote Bag
Beige canvas with DR.G logo print
Notebook
Matte black with gold DR.G lettering
Jacket & Polo
Black soft-shell jacket and polo with DR.G branding
Mug & Tumbler
Cream ceramic with DR.G branding
Letterhead
Ivory letterhead with header wordmark and gold contact footer.
Collateral
Print and stationery materials for the clinic.
Business Cards
Ivory face, charcoal reverse — gold monogram accent.
Cards & Briefcase
Business cards paired with a branded leather briefcase.
Pull-up Banner
Clinic pull-up banner with service pillars and contact details.
This page is a temporary brand reference and will be removed once the design direction is approved.